Advance typography : Key Artwork & Collateral
22.05.2024 - 5.06.2024 (Week 5-Week 7) Ruthlene Chua Zhen Si 0365222 Bachelor of Design (Honours) in Creative Media - Advanced Typography Task 2 Lecture Instruction Class Summary Task Task 2(A) / Key Artwork Task 2(B) / Key Artwork & Collateral Feedback Reflections Further reading LECTURE (SUMMARIES VIDEO) Week 5-22 /05/2024 : PreceptionAndOrganisation_AdTypo_5 Intro: Typography perception involves how readers visually navigate and interpret content through contrast, form, and organization. The content can include: Text Visuals Graphics Colors Contrast Several methods in typography create contrast, including those devised by Rudi Ruegg, which are shown on the left and are self-explanatory. The different uses of text in each example mentioned below create contrast. Why is it important to create contrast? To create distinction or differentiation between information Avoid reader has difficulty separating different...