Advance typography : Final Compilation & ReflectIion
24.04.2024 - 24.07.2024 (Week 1 -Week 14)
Ruthlene Chua Zhen Si 0365222
Bachelor of Design (Honours) in Creative Media - Advanced Typography
Link to task 1,2,3:
INSTRUCTION
SUBMISSION：
TASK 1: Typographic Systems & Type and Play
Typographic Systems:
Figure1.0: Bilateral systems
Figure 1.1: Modular systems
Figure 1.2: Transitional systems
Figure 1.3: Grid systems
Figure 1.4: Random systems
Figure 1.5: Dilatational systems
Figure 1.6: Radial systems
Figure 1.7: Axial systems
Figure 1.8: Typography systems (without grid) pdf
Figure 1.9: Typography systems (with grid) pdf
Type and Play:
Figure 2.0: Final font
Figure 2.1: Final artwork
Figure 2.2: All process and Finals in pdf format
TASK 2: (A) Key artwork & (B) Collateral
(A) Key artwork
Figure 2.3: Color Pallet
Figure 2.4: Black ( Background) and White Version of Color Design
Figure 2.5: White ( Background) and Black Version of Color Design
- Color palette
- #ECEDED
- #FAE87F
- #F9D54E
- #1B4692
- #1F2658
Figure 2.6: Color palette
Figure 2.7: Grey ( Background) and Yellow Version of Color Design
Figure 2.8: Dark Blue ( Background) and Grey Version of Color Design
Figure 2.9: Repetition Pattern (Full Surname)
Figure 3.0: Repetition Pattern (First Letter of The Surname)
(B) Collateral: Animation
Animation:
Figure 3.0: Final Outcome (GIF)
(B) Collateral: IG
Figure 3.1: Mouse Pad
Figure 3.2: Headset
Figure 3.3: Wireless computer mouse
Links to the Instagram profile of the product:
Figure 3.4: Jump link to the Instagram profile
Figure 3.5: Instagram Account
Figure 3.6: Collateral Pdf
Task 3: Type Exploration & Application
LINK TO FONT: MIDDLE SPACE FONT (IN TTF VERSION)
Font:
Figure 3.7: Middle Space Font
Font Presentation:
Figure 3.8: Color Pallet
Figure 3.9: Font presentation 1
Figure 4.0: Font presentation 2
Figure 4.1: Font presentation 3
Figure 4.2: Font presentation 4
Figure 4.3: Font presentation 5
Font Application:
Figure 4.4: Font Application 1
Figure 4.5: Font Application 2
Figure 4.6: Font Application 3
Figure 4.7: Font Application 4
Figure 4.8: Font Application 5
Figure 4.9: Font information
Reflections
Experience
This semester was quite tough and stressful compared to the first typography. I explored nine major typographic systems and got hands-on with Adobe InDesign. Creating my wordmark and working on various assignments taught me about contrast, form, and structure in visual communication. Each design choice reflected my skills and personality. Later in the semester, I focused on refining uppercase letter designs using Adobe Illustrator and FontLab 7, guided by feedback from online sessions.
Observation
Typography is like solving a puzzle, with each system presenting unique challenges. Understanding Gestalt principles like proximity and similarity helped improve my designs. The grid system was particularly useful for its versatility. Feedback from Mr. Vinod highlighted the balance between creativity and functionality, helping me develop my design identity. The influence of culture and history on typography was also clear, shaping how we perceive written communication. Consistent feedback emphasized the need for readable and functional designs.
Findings
This semester taught me that typographic systems are versatile tools for creating expressive designs. Feedback is crucial for refining compositions. Learning about the history and culture of typography enriched my design process. Mastering digital tools like Adobe InDesign and FontLab 7 helped me execute my ideas with precision. Simplifying designs for clarity without losing functionality was important. Overall, this semester deepened my understanding of design and helped me grow and know the importance of typography.
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