5/2/2025-19/3/2025
Ruthlene Chua Zhen Si 0365222
Bachelor of Design (Honours) in Creative Media
Project 1
This assignment requires us to create an animated infographic report using a processed design framework to inform a target audience by creating awareness, explaining a process, or defining a concept. The design must incorporate photography, vector imagery, and animation principles while applying LATCH for organization, aesthetic clarity, and cognitive visualization techniques. The final video should be 1920 x 1080 and 1.5 to 3 minutes long. It should demonstrate causality, integrate words, numbers, and images, use multivariate graphics, and ensure clarity within eyesight. Charts should be included where necessary, and numerical data should remain meaningful. Submission includes uploading the video as an unlisted YouTube link, storing a digital compilation in Google Drive, and posting it on an e-portfolio with a reflective study. The learning goal focuses on evaluating personal performance through self-assessment, feedback, and consultations.
I chose this infographic to redesign because the information is not very engaging or visually striking. Some data points are placed too close together, making it difficult to distinguish them, while others are too far apart, resulting in an unbalanced layout with empty spaces in some areas and congestion in others. Additionally, there is minimal use of grids or design principles, which affects the overall readability and organization.
Figure 1.0: Information Graphic from Pinterest
Before redesigning the layout and reorganizing the hierarchy, I gathered some references to create a more engaging and visually appealing infographic.
Figure 1.1: Reference from Pinterest
Figure 1.2: Reference from Pinterest
Figure 1.3: Reference from Pinterest
After finding references on Pinterest, I drew some of the idea sketches and got feedback from the lectures to continue my process. I drew 4 sketches in different kinds of layouts and designs.
Figure 1.4: Idea sketches
To enhance the readability and understanding of the sketches, I intentionally listed some examples and references to illustrate what my idea would look like.
Figure 1.5: Reference of sketches 1
The second sketches mainly focus on the layout design, this is how it looks like:
Figure 1.6: Sketches 2
My infographic is about the longest-living creature and their lifespans. Therefore, I chose the shape of the pyramid as the layout and appearance, the longest living on the top, the shortest at the bottom.
Figure 1.7: Reference of sketches 2
Figure 1.8: Reference of sketches 2
Figure 1.9: Reference of sketches 2
For the third sketch, I planned to create a swirl design, making it visually appealing and fun. The longest-living animals would be placed in the deepest part of the swirl, while the shortest-living ones would be on the outermost edge.
Figure 2.0: The 3 sketches idea
Here are some of the references of the 3 sketches idea:
Figure 2.1: Reference of sketches 3
Figure 2.2: Reference of sketches 3
Figure 2.3: Reference of sketches 3
This is the fourth sketch design, it was align in the left side of the layout, the longest living on the top left, the shortest at the bottom.
Figure 2.4: Fourth sketches design
Reference for the fourth design:
Figure 2.5: Reference for the fourth sketches
These are the fonts that I plan to use in the poster design.
Title: Micro
Subtitle: Gabriel Sans
Text: Gradient ( Advised to change to Arial )
Figure 2.6: Font that I will be using in the poster design
Figure 2.7: Font that I will be using in the poster design
Figure 2.9: Font that I will be using in the poster design
At first, I tried using the first sketch because, based on the feedback, it was advised to use the first and third designs. However, as I began digitizing it, I realized it was impossible since it made the entire graphic overly complex and difficult to understand. Although I spent some time on it, it was still a good starting point, and I learned valuable lessons from the challenges I faced. ;)
Figure 3.0: Digitized the first sketch
Then, I try to digitize the third sketches but it turns out to have the same problem like the first sketch +. Therefore, I try another way to outcome the problem.
Figure 3.1: Digitized the third sketch
Here is the zoomed version of the part of the layout, it looks so complicated and messy.
Figure 3.2: Zoom version of the third digitized sketch
I changed the design concept but kept the swirl idea. After researching references, I found some pie charts with interesting visual styles, which inspired me to make them resemble a fan.
Figure 3.3: Improved version of digitizing sketch 3
Add on the colors and move on to adobe after effects.
Figure 3.4: Color version of the poster
I applied shadow, gradient, clockwise appearance, zoom in and out, and bounce out effect on the data and the entire poster in After Effects. Last but not least, we were told to upload to YOUTUBE.
Figure 3.5: After-effect process
FEEDBACKS
Week 4: I think you can proceed with this lifespan poster, but make sure the poster you created is more appealing and interesting, which could catch the audience's eye.
Week 5: Based on your sketches, I think you can proceed with either the first or third poster. It could be quite interesting since this style isn't commonly seen in infographics.
Week 6: Please work more on the titles to make sure the audience knows what are you presenting and talking about.
REFLECTION
Experience
Creating an animated infographic required balancing design and functionality. The original lacked readability and structure, prompting a redesign. Researching references and sketching different layouts pyramid, swirl, and left-aligned helped refine ideas. Feedback was essential, leading to the selection of the first and third designs for digitization. However, both proved too complex, requiring adjustments. The final design, inspired by pie charts, improved clarity while maintaining visual appeal. Animation effects such as shadow, zoom, and bounce were applied in Adobe After Effects before finalizing and uploading the video to YouTube.
Observation
The project highlighted the importance of clarity in design. Initial sketches, while visually interesting, became overwhelming when digitized. Finding a balance between aesthetics and readability required multiple iterations. Feedback helped refine the layout and text hierarchy, ensuring an engaging yet structured outcome. Transitioning from static to animated design introduced challenges, with some effects enhancing comprehension while others created visual clutter. Refinement was necessary to maintain coherence.
Findings
A structured approach to design is crucial for effectiveness. Testing and refining layouts improved readability and engagement. Animation added a dynamic element but required careful execution to avoid distraction. Feedback and adaptability played a key role in strengthening the final outcome. This project emphasized the importance of iteration and structured decision-making in achieving a well-balanced infographic.
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