Motion Graphics and Compositing_Project 3: Channel Ident
20.11.2024 - 5.12.2024
Ruthlene Chua Zhen Si 0365222
Bachelor of Design (Honours) in Creative Media_Project 3
Project 3_Channel Ident
For this assignment, we are told to begin with a storyboard and audio selection to establish the animation’s flow, create effects like bouncing letters and liquid transitions using After Effects and Illustrator, plan smooth scene transitions that align with the dialogue’s mood, synchronize captions and visuals with the audio, experiment with timing and easing to achieve polished animations, and refine the final product based on feedback to deliver a cohesive and engaging motion graphic. I chose the same tittle and branding for the assignment like in project 2, I wanted to express more that what was special in the branding by creating special motion graphic.
I compiled the entire process and mood board into a PDF for a quick review of the techniques I used. This made it easier to evaluate and showcase the methods applied throughout the project. I
Figure 1.0: Storyboard and Process for the project
This is the final outcome :
Figure 1.2: Final outcome for project 3
REFLECTION
Experience
From building a mood board that reflected the brand’s elegance to designing fluid transitions, every step of the process required a balance between maintaining brand identity and exploring innovative techniques. Experimenting with liquid motion effects and dynamic camera transitions was particularly rewarding, as it allowed for a deeper understanding of how animation can evoke a sense of luxury and sophistication. Each challenge, from perfecting timing to aligning the visuals with the brand’s standards, offered opportunities for growth and refinement.
Observation
One of the most striking observations was the pivotal role that brand consistency played in the animation’s success. By using Tiffany & Co.’s signature colors, fonts, and visual elements, the animation remained authentic to the brand while appealing to both existing and new customers. The power of seamless motion became clear, with smooth transitions and fluid dynamics enhancing the overall viewing experience. Additionally, leveraging creative tools and external resources, such as tutorials, highlighted the value of continuous learning in producing high-quality work. It was evident that every design choice, from audio selection to visual effects, significantly impacted the final product.
Findings
This project reinforced the importance of attention to detail and adaptability in creative work. Techniques like ease-in and ease-out transitions not only improved the animation’s fluidity but also kept viewers engaged. Adjustments to initial ideas, such as modifying zoom effects for better coherence, emphasized the need for flexibility in bringing creative concepts to life. The integration of well-chosen background music and captions demonstrated how audio and visuals work together to tell a compelling story. Ultimately, the project illustrated how thoughtful, polished animations can strengthen a brand’s connection with its audience and elevate its overall appeal.
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