Major Project 1

 4/2/2025-23/2/2025

Ruthlene Chua Zhen Si 0365222 

Bachelor of Design (Honours) in Creative Media 

  • Instruction
  • Lectures
  • Task
    • Proposal Development
  • Feedbacks 
  • Reflections

INSTRUCTION

LECTURES (WHAT TO DO IN THIS PARTICULAR TASK)

Start by creating a Miro board and sharing it with the team. Gather references based on your chosen medium—2D animation, motion graphics, games, or films in order to establish the project's mood and direction. Break the mood board into key areas like character design, environment, art style, and technical aspects, adding relevant sketches and cultural influences.  

Define the theme, genre, target audience, and unique selling point (USP) to keep the project focused. Treat the team as a studio , assigning roles and preparing a strong presentation. Identify potential technical challenges and experiment with solutions through small tests using tools like Unreal Engine, Blender, or new 2D animation techniques .  

AI can be used for ideation, but the final product must be original. This showcase should be high quality, creative, and industry-ready to strengthen career opportunities.

TASK 

Goal of learning and timeline
In the first week, the team should get organized by assigning roles based on everyone's strengths. The main focus is to identify a gap in the chosen field and define the problem statement. Research is key at this stage, so the team should look into current technology and design trends while studying industry benchmarks. Case studies will also be important to analyze how existing products or services function, their technical innovations, challenges, and overall design impact.  

The second week should be all about developing ideas. Brainstorming sessions will help generate creative concepts that bring unique social, cultural, or economic value. Once the ideas are on the table, they need to be refined and compared to the research findings to make sure they are both fresh and practical. By this point, the team should start drafting the project proposal, outlining how the idea solves a problem and creates value.  

In the third week, it's time to finalize everything and get ready for the presentation. The proposal should be polished with strong research and case studies to back it up. Visual materials like slides, sketches, or prototypes should be created to support the pitch. Rehearsing the presentation will help make the delivery clear and confident. Before submitting, a final review is necessary to ensure all requirements are met and the project is well-prepared for the deadline.

We eagerly delved into discussions, refining our direction while seeking guidance from our lecturer, Mr. Kamal Bahrin Sudin. The creative process began with an exchange of ideas—three from me and three from my teammates, culminating in six unique story concepts. After careful evaluation, our lecturer chose one of my teammates stories, marking the first step toward bringing our vision to life.

Figure 1.0:  Proposal development

Figure 1.1: Script 

Figure 1.2: Presentation Slides 

FEEDBACKS

Week 2: Think thoroughly about the main problem and moral of the story. The story is well-written and has a poetic quality, but it contains too much symbolism and is overly complex, which might make it difficult for viewers to understand. Simplify it.

Week 3: Rearrange the presentation slides slightly: Bold the protagonist’s name in the slides. Incorporate both external and internal features into the character design. Move the World Explanation page before the Reference section. Place the Story Arc Summary after the Synopsis. Use a gray color palette, but don’t make it too dark. Silhouettes can help with contrast. For the script, use transitions and cut-outs instead of writing full scenes. List all team members' roles, including both main and supporting characters. In the presentation slides, explain why you chose these colors and this specific visual style.

REFLECTIONS 

Experience
Working on this project was both exciting and challenging. From the start, the team bounced around different ideas—each of us came up with three, and after a lot of discussion (and some tough choices), one was selected to develop further. Seeing the concept evolve from rough ideas into a structured story was a rewarding experience. Everyone had their own strengths, and splitting up tasks based on that made things flow smoothly. While working on research, character references, and visual development, there were constant refinements to make sure everything felt clear and emotionally impactful. Finding the right balance between deep symbolism and an accessible story took time, but it was worth it. One of the most valuable parts of this experience was the teamwork. Everyone had their own vision, and sometimes opinions clashed, but through discussions and feedback, we found a way to align everything into a cohesive project. Seeing all the elements come together in the final presentation felt like a true team effort.

Observation
The story explored the idea of people becoming emotionally numb due to overreliance on technology, with color representing creativity and human connection. It was a powerful theme, but early feedback pointed out that some of the symbolism was too abstract. That made us rethink how to present the message in a way that was visually striking but still easy to understand. The workflow had a clear structure—starting with brainstorming, then refining ideas, and finally preparing the final presentation. Each step added something new to the project, whether it was polishing the story details, adjusting the art direction, or strengthening the way we presented our ideas. Every piece of feedback helped shape a more refined and impactful result.

Finding
  • Clarity vs. Symbolism: At first, we leaned heavily into deep symbolism, but feedback reminded us that subtlety is key. Simplifying certain elements made the story more emotionally resonant without losing its meaning.
  • The Power of Visual Storytelling: Relying purely on movement, body language, and color shifts instead of dialogue made the emotional beats hit harder. It showed how much can be communicated without words.
  • Iteration Makes a Difference: The project changed so much from the first concept to the final version. Every round of revisions made the story stronger, proving that feedback is essential.
  • Collaboration Brings Everything Together: Everyone’s input, from animation choices to presentation layout, shaped the final outcome. Good teamwork and open-minded discussions made a huge difference in refining the project.

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