Major Project 1_Task 2
25/2/2025-17/3/2025
Ruthlene Chua Zhen Si 0365222
Bachelor of Design (Honours) in Creative Media
- Instruction
- Task
- Design Proposition
- Feedbacks
- Reflections
INSTRUCTION
TASK _Design Proposition
For this particular task, these are the requirements we should follow to get great guidance for the project :
The final proposal needs to build on the initial idea, expanding it into a solid design proposition. It’s not just about presenting a concept but also showing how the production process will be handled. This includes being resourceful, managing risks, and adapting to challenges that come up along the way. Everything in the proposal needs to be backed up with proper evidence—whether it's research, case studies, or analysis—to make sure the design decisions are well justified.
A big part of this is making sure the project clearly solves a real need for the target audience. The design should bring something new, whether that’s a social, cultural, or economic value. At the same time, the presentation needs to be well-structured, visually strong, and polished in terms of organization, content, and overall style. Attention to detail matters, especially in making sure the final outcome is convincing and industry-ready.
Keeping an ePortfolio updated every week is important to track progress. This should include documentation of new skills learned along the way, explanations of how different parts of the production process are planned, and visuals to support the work. The research and exploration phase should go in-depth to strengthen the project’s direction. It’s also necessary to reflect on what’s working, what needs improvement, and what still needs to be learned. The ability to adapt and refine ideas based on previous experiences will play a big role in making the project stronger.
Figure 1.0: Requirements to do the project
Figure 1.1: Sketches for the project's protagonist and side character
Figure 1.2: Design proposition
FEEDBACK
Week 4: You should be more concise when presenting.
Week 5: Simplify the character art style while making it more artistic, as it would better suit your story. Each member should create a different concept design, then choose the best style together to ensure a unified vision.
Week 6: The character’s body shape needs adjustments, make the proportions and body shape less realistic as it fits the story better. Adding extra lines is optional—depends on what the team feels comfortable with. Environmental brushstrokes should follow the minimal art style. The environment must have depth and gradients to avoid looking too dark and background should not be overly dark, as it will reduce the visibility of layers. Black should be avoided for the environment and buildings—use shades of gray instead, which can be adjusted accordingly, a little black is acceptable on certain objects (e.g., streetlights, umbrellas, etc...). The storyboard must be completed as soon as possible for feedback to avoid slowing progress.
REFLECTION
Experience
Task 2 was a turning point in our animation project. This was when rough ideas became something more structured and refined. We weren’t just brainstorming anymore—we had to make sure every element, from character designs and environments to storyboards and technical feasibility, actually worked together. It was a challenge, but breaking down the workflow and distributing tasks efficiently helped everything come together. Figuring out the best way to collaborate made a huge difference in keeping the process smooth.
Observation
One thing that stood out during this phase was how important it is to set a strong artistic direction early on. The mood boards, concept art, and environment designs weren’t just references—they shaped the entire visual identity of our project. At the same time, diving into technical research on animation techniques and software pipelines showed how crucial it is to align creative choices with industry standards. Our exploration of 2D and 3D integration was especially eye-opening—it’s not just about making something look good, but also making sure it’s practical to execute.
Finding
One of the biggest takeaways from this task was how much iterative design improves a project. Constantly revising storyboards and animatics helped refine pacing and scene composition in ways that weren’t obvious at first. Looking into industry workflows gave us valuable insights into how professionals structure their pipelines, and using project management tools kept everything organized and on track. This phase really reinforced how careful planning, technical awareness, and continuous refinement are key to making an animation project both cohesive and achievable.
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