Major Project 1_Task 3

 17/3/2025-23/3/2025

Ruthlene Chua Zhen Si 0365222 

Bachelor of Design (Honours) in Creative Media 

  • Instruction 
  • Task
    • Concept Presentation
  • Feedbacks  
  • Reflections

INSTRUCTION

TASK _CONCEPT PRESENTATION

Requirements: 
The project presentation is the final step in showcasing how the design solution meets a specific need for the target audience. It should clearly highlight the unique value—whether social, cultural, or economic—of the product or service. The presentation needs to be well-organized and visually strong, following industry standards in terms of content, formatting, and style.  

This will be presented to a panel of academics and industry guests, so the slides should be structured based on the proposal while introducing the design concept. It’s important to explain not just the idea but also how different factors were considered and what new design approaches were applied. A key part of the presentation is reflecting on the entire process—what worked, what didn’t, and how feedback was used to improve the design. Mentioning challenges, reviews, and future improvements will show a deeper understanding of the project’s evolution.  

The final submission includes the slides, design deliverables, and other relevant materials. The main goal is to confidently present and engage with the audience, making sure the idea is clear, convincing, and well-supported.

Figure 1.0:  Requirement to hit the concept presentation

Figure 1.1: Presentation Slide 

FEEDBACK 

Week 7
  • Conduct animation style tests to explore different approaches (e.g., Miyazaki, Disney, Pixar...) and determine the most suitable style for the project.
  • Develop a more detailed and dynamic storyboard, considering camera angles, composition, and transitions between scenes.
  • Incorporate more emotional depth and expressiveness in the character animation to connect with the audience.
  • Create a visually engaging and detailed environment to bring the story to life, beyond just the character animation.
  • Consider combining 2D and 3D animation for the project, deciding on a style and reference material (e.g., 2D characters with detailed 3D environments).
  • Showcase artistry while ensuring the project effectively communicates the idea and defines the scope of work.
  • Develop a solid storyboard and animatics to ensure a smooth transition to motion graphics.

REFLECTION

Experience
Task 3, the presentation, was the moment where everything we had worked on came together. It wasn’t just about showcasing our ideas—it was about clearly communicating the creative and technical decisions that shaped our project. Making sure every aspect was polished and cohesive took a lot of coordination. From refining visuals to structuring our pitch, this phase really highlighted how important it is to balance creativity with organization. Seeing our work take form and be presented as a complete vision was both exciting and rewarding.

Observations
One of the biggest lessons from this phase was how much detailed planning affects the final outcome. Animation style testing and storyboarding were key in shaping the look and feel of the project, and feedback from our lecturer reinforced areas that needed improvement and have more expressive character animation, stronger environmental design, and a clearer integration of 2D and 3D elements. It became clear that every design choice had to serve the story while also being practical to execute. Artistic expression is important, but it has to align with the project’s scope and technical feasibility to work effectively.

Findings
This experience showed how starting with a strong foundation something like solid storyboards and animatics which can make the entire workflow smoother. Experimenting with different animation styles helped refine the best approach for our project. Another key takeaway was how much constructive feedback strengthens a presentation. Even when something feels well-executed, there’s always room to improve clarity and better justify design decisions. This task reinforced the importance of refining not just the creative work but also how it’s communicated.

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